This toolkit is aimed at helping you to set up your online marketing plan and implement a lot, too! It was originally set up for accommodations, but over time we added specifics for tour operators as well. But even if you are in another sector of the tourism industry you may find it useful.

Would you like to improve the online visibility of your business, and even generate more online bookings for your property? With the tips and tricks on this website, we help you to set up an effective online marketing plan in 5 steps.

The best advice for a successful online marketing strategy? Always keep your customer in mind. Every customer goes through several stages to come to a booking. The information on this website is divided into the 5 main steps a customer makes in his purchase.

Chat GPT and other AI tools became a helpful tool, seemingly overnigth: it can help you write texts for your website or other material. The text below is a response from Chat GPT when asked: "Explain Chat GPT in simple terms:"

ChatGPT is a computer program that uses artificial intelligence to generate text. It's trained on a huge amount of text data and can generate responses that sound like they were written by a human. This technology is used to create chatbots, virtual assistants, and other applications that require the generation of written text.

CBI’s Masterclass, content creation with AI

Find out what AI is and the potential of generative AI for your tourism business and how AI solutions can help you create professional marketing content to sell travel experiences and tours. Check out the CBI online masterclass!