PUM Online Marketing Toolkit

PUM Online Marketing Toolkit

For the hotel (and tourism) industry

Your online marketing toolkit

This toolkit is aimed at helping you to set up your online marketing plan and implement a lot, too! It was originally set up for accommodations, but over time we added specifics for tour operators as well. But even if you are in another sector of the tourism industry you may find it useful.

5 steps to an effective online marketing plan

Would you like to improve the online visibility of your business, and even generate more online bookings for your property? With the tips and tricks on this website, we help you to set up an effective online marketing plan in 5 steps.

Setting up your online marketing using the customer journey

The best advice for a successful online marketing strategy? Always keep your customer in mind. Every customer goes through several stages to come to a booking. The information on this website is divided into the 5 main steps a customer makes in his purchase.

Chat GPT helps you to create texts

You may have read about Chat GPT: a tool that can help you write texts for your website or other material. The text below is a response from Chat GPT when asked: "Explain Chat GPT in simple terms:" 
 
ChatGPT is a computer program that uses artificial intelligence to generate text. It's trained on a huge amount of text data and can generate responses that sound like they were written by a human. This technology is used to create chatbots, virtual assistants, and other applications that require the generation of written text.

If your time is limited

There's a lot of information on this website. If your time is limited or if you are a newcomer, you may want to start with:
Your story in texts and photography to apply in all of your marketing communication
Claim and manage your Google Business profile
Claim and manage your listing on Tripadvisor
Select a couple of booking channels to get a listing on and make sure they look inviting
Get ready to respond quickly to enquiries and bookings through mail, social and your booking channels

The Customer Journey

The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand, from well before decision making until some time after the guests return back home.

1

Inspiration

In this section, we help you to define your story and set your target audience. ❯❯

2

Orientation

We will talk about setting up your own website, how you generate online traffic using Google, and how you make social media work for you. ❯❯

3

Booking

Look at the distribution landscape and help you to generate online bookings for your business via your website and OTA’s (Online Travel Agents). ❯❯

4

During Stay

We show you how you can collect guest data during check-in to make your online marketing even more personal and effective in the future. We also talk about pre-stay communication with your guest. ❯❯

5

Retention

In this section, we talk about returning guests, managing guest reviews, and post-stay guest communication. ❯❯

Kick off questions

The PUM Senior Expert is there to help you improve your online results. For this, it’s good to know where you stand. Do you have a website, do you use social media or advertise online? Fill in the questions in this form as a preparation for the expert mission or do it together with the PUM Experts on site.

Download your kick-off document

DOWNLOAD (WORD)

DOWNLOAD (PDF)